The logo’s conception went quite quickly. Viral had a notion in his head, and the client essentially chose the logo we provided to them. This frequently occurs with us. We sometimes have success with a design and branding strategy on the first try because we really take the time to learn what the customers demand. The logo was a huge hit. They adored their decision to make red and black their primary colors. We use red to set the tone and black and white to complete it.

We brought up the notion of making the mark resemble a real septic system after having another talk. We were aware that septic systems resembled a fork when viewed from above. We included that design a second time after the staff approved of the idea and enjoyed it. While they didn’t adore it, they also didn’t dislike it.

When it comes to their logo, we constantly tell our clients that if they don’t like it, we’ll keep working on it. So we continued to create a logo and as well as hired to design a website.